CSR starts with management, therefore CSR is inseparable from the business process that regards value and continuance on the long run. A company's strategy contemplates carefully how to address stakeholders and keep them involved on a long term basis, because they are crucial to a company's success. According to Heene (2002) there is a systematic approach to formulate a business' strategy, which can be put into six steps:
- Analysis of the environment
- Desing of possibilities to add value to the organisation
- Analysis and assessment of these possibilities
- Final choice of options
- Decision on products/services/means
- Gathering of means to add value
Strategy implies two things. First of all it is characterised by repeatability. Success of a certain strategy can be repeated, whereas failure is reason to dismiss the strategy. Secondly, strategy implies continuance on the long run. Management needs to determine the company's vision, which in turn will decide on the course that needs to be followed throughout the entire organisation. Strategy is therefore crucial to every business process
