Progression is a major theme in business. Staying at the same level is equal to regression and very unfavourable. Research and Development (R&D) is crucial for every organisation that wants to kep going forwards. A short overview of the benefits of CSR in R&D:- development in sustainable technologies leads to cost reduction
- researching the demand of sustainable measures will clarify the characteristics of your target group, their expectations and their progress. This will strengthen your market opportunities.
What is Research & Development?
In short, research focuses on market research and finding new technologies. Development applies these results by innovation of existing products or developing new products. R&D departments are very familiar in pharmaceutical companies, or quickly changing industries, such as IT, telecommunication and transportation.
Why R&D?
Products and services thirty years ago differ immensely from there equivalents nowadays. Technology development is mainly responsible for this change, which influences society as well, increasing the customers expectations and demands. To keep improving your product and adjusting to demands research on the application of new technologies and competition needs to be done. This is why R&D works closely with Marketing. A company with an eye for R&D has an eye for the future.
