- CSR often implies a certain investment at the expense of short term profits. However, economist Lammertjan Dam, who received his PhD on financial economic aspects of CSR in 2008, claims that CSR will add great value to the company.
- Research by the University of Twente (2007) showed that CSR motivated businesses have an increased ability to innovate, respond to opportunities in the market quicker and are more capable of reducing risks.
- Cost reduction is one of the most important reasons to choose CSR. Clever investments in machines, office supplies, facilities can reduce the use of energy, fossil fuels, water and land. Investments that will reward itself within five years are often already obligatory.
- The national government will start their 100% sustainable purchase policy in 2010. Local and regional governments will start with 75% and 50% respectively and aim to increase this percentage to 100% in 2015. The government spends approximately 43 billion each year. Offering CSR proof products or services will therefore make you an interesting supplier for the government.
- Your reputation guarantees the relationship you have with your customers, employees and residents. A thoroughly built, solid reputation can be shattered in a split second, with the result of enormous costs. Strategic use of CSR can prevent this damage or can help you control it more easily.
It can be quite difficult to translate CSR into a strategy. Addressing experts to help you with this is a wise choice. There are several experienced organisations that can assist to integrate both people and planet into the organisation, taking account of your financial health. These companies can support you in establishing a thorough vision, turning it into actual plans and managing your organisation.
